<aside> 💡 Project: Conduct an observation and analysis of a usability issue and propose changes

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<aside> 💡 Scope: Find a usability issue I can observe

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<aside> 💡 My role: UX Researcher and Writer

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<aside> 💡 Goal: Testing and analysis in WK1

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<aside> 💡 Challenges: What was a consistent error or confusion found locally?

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<aside> 💡 Basic process: Find problems > Study > Analyse > Writeup > Propose

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<aside> 💡 Results: Decrease in bounce rate on author landing page following testing and design.

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The Project:

The usability test and analysis were conducted to discover an issue, my observations, and possible fixes.

I have identified a usability issue in the one-way aisle markers located in the Safeway near my house, which has been implemented due to the pandemic. In Safeway, there are alternating aisle markers that have an arrow indicating one-ways. The markers are red squares placed on both sides of the aisles and feature the word “one way,” has an arrow, and the phrase, “remember to stay two carts apart.” It then shows two cards in the image.

UX Research and Issues:

After watching the way shoppers interact with the aisle markers, I noticed the following:

• Customers don’t see the sign and continue
• Customers look down at the sign and still continue
• Some customers seem confused then ignored the sign
• A few customers would look at the sign and follow the rules but comment negatively
• Customers would leave their carts and walk down the aisles the wrong way
• Some customers would go up the one way backward with their cart
• Customers that went the right way would sometimes leave their cart to walk backward