<aside> 💡 Project: A simple low and high fidelity wireframe mockup of an improved landing page for two different user groups

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<aside> 💡 Scope: Getting familiar with context and secondary research to drive designs

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<aside> 💡 My role: UX Researcher and Designer

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<aside> 💡 Goal: Wireframes in WK1

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Challenges: What's the progression from low to high fidelity?

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<aside> 💡 Basic process: Website study > low fidelity > High fidelity in Figma

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<aside> 💡 Results: A brief study of low and high fidelity wireframes

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The Project:

I began my process with low-fidelity napkin sketches from the current SCBWI website before working on any final ideas.

Figure 1. Before https://www.scbwi.org/

UX Research and Study:

The main areas I found that needed improvement were the navigation due ti its overwhelming and extensive nature and the homepage which doesn't show the audience clearly.

At first glance the current website wants authors and illustrators to join but misses an opportunity for its other audience, those seeking illustrators and authors a welcome message.

Problem:

As an illustrator, my biggest problem with joining the SCBWI is exposure. How would I get exposure if it wasn't a priority on the website?

Figure 1. Low fidelity wireframe

Final product and Results:

The final wireframe focuses on the following changes:

• Smaller menu choices