Instacart Improves Onboarding and Customer Satisfaction with Mobile-Friendly Learning Resources - Lessonly

<aside> 💡 Project: Create assets and content for lessons based on product changes and shopper needs.

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<aside> 💡 Scope: Create a series of lessons accessible from the Instacart app.

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<aside> 💡 My role: Researcher, content creator, designer, editor

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<aside> 💡 Goal: Create successful lessons that move shopper metrics to navigate away from shopper pain points.

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<aside> 💡 Challenges: How can I collaborate with both product and operations while creating something for shopper learning retention.

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<aside> 💡 Basic process: Research > Interviews > Outline > Draft > Work with SME > Revision > Reiterate > Peer Review > Legal Review > Beta Test > Final Revision

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<aside> 💡 Results: Functional lessons that meet shopper and company needs.

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Process

I worked with operations, product, and legal to propose lessons that would move through the revision process for improving the full-service shopper experience.

Design

I created still and animated assets for learning retention.