<aside> 💡 Project: Four page redesign for author, Suzanne Collins
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<aside> 💡 Scope: Find users, conduct surveys and tests, and propose redesign
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<aside> 💡 My role: UX Researcher and Designer
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<aside> 💡 Goal: Testing started in WK1; Redesign started in WK4
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<aside> 💡 Challenges: How can we get more users to purchase books when they visit the author's website?
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<aside> 💡 Basic process: Find users > Google Surveys > Planned User Test and Task Scenarios > Heuristic Evaluation > Recorded Test > Design and Copy > Prototype > Test
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<aside> 💡 Results: Decrease in bounce rate on author landing page following testing and design.
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Figure 1. Before and After Design
The usability test and analysis were conducted to discover which areas of Suzanne Collins's website present usability issues and user difficulties.
Both survey and observational data were used on six participants who completed a pre-test survey, a live three scenario, six task tests, and a post-test questionnaire.
Pre-Test Survey
The pre-test survey focused on gathering demographic data with seven multiple-choice questions. The results were quantified using statistical analysis. The data collected were observations, answers, whether the user completed the task or not, and the time taken with each task. Each test participant was presented with three scenarios and each scenario contained two tasks. Four pieces of data were recorded for each task. These include: